Hurt So Good--And PR So Bad

Of all the people who wrote me to “get into” Native’s Guide to New York [http://www.wwnorton.com/catalog/spring02/032288.htm], this one cracked me up the most. 1.) I don’t ask anyone to give me anything to get into the book and I’m fairly convinced they wanted to throw me some freebies. 2.) It just made me think “Oh my. This PR dude did not read my thing. It’s only been out 15 years.” Just like most people who get bad releases in the mail, this one was for a services guide. Ours is just a book for EVERYONE wanting to do something cool in NY. Is prosthodontia fun? And plastic surgery – woo.
I kind of was taken aback by the ’unsolicted’ apologia up front since we all know that’s BS.
Lastly: The guy wrote me a few dozen times to follow up. Poor Dr. Tanners, did he know!!?
He didn’t know (www.lookmeupidiot.com) that I was IN PR. But he did go to www.laermer.com) to find me, and that's a site for my PR-company. Confused? Nothing here is truly unique - except for maybe the car service part. I kept meaning to ask, "What's the happy ending protocol?" Alas I forgot.

Hello Richard:

I apologize in advance for the unsolicted email. Just wanted to send you information on a truly unique New York City service that readers of Native's Guide to New York would be interested in learning about. Madison Avenue cosmetic dentist Dr. Paul Tanner recently became among the very first dentists in the world to add a plastic surgeon and relaxation therapist to his staff. You hardly think of Botox, collagen, hand & foot massage, aromatherapy, eyeshades, headphones and car services when you think of going to the dentist. Dr. Tanners offers extra comforts and services that few others offer in the city, or the world for that matter. His one-of-a-kind dental practice is one of the many hidden jewels that are spread throughout New York City.

Please see below for more information and respond to this message to let me know if you would like to speak with Dr. Tanners or will consider including him and this unique dental practice in your next edition.

Thank you for your time,

John Something (Anonymous)

for Dr. Paul Tanners
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Massage & Botox With My Root Canal Please!

New York Firm Combines Reconstructive Dentistry, Plastic Surgery and Massage

NEW YORK CITY— We all know the anxiety of facing a cold, steely drill at the dentist’s office as elevator music drones on in the background. Madison Avenue dentist Dr. Paul Tanners has visions of a more soothing scenario.

There are few places in the world that can offer unmatched dental care, plastic surgery and a relaxing hand and foot massage, all under one roof. Dr. Tanners’ dental office is one of those places. Patients receive relaxing hand and foot massages before, during and after procedures from an in-house relaxation therapist, while Botox, collagen and other minor plastic surgery and beautification treatments are performed by licensed plastic surgeon Dr. Michelle Zweifler. Patients can also watch movies, listen to music on headphones, and wear eyeshades to reduce the typical stress most encounter during a trip to the dentist’s chair.

Dr. Tanners added the extra services for the convenience and comfort of his patients.

“The relaxation methods we offer help to physically separate the patient’s mind from their teeth,” said Tanners, who has specialized in reconstructive, restorative, and cosmetic dentistry for more than 35 years. “Some people have actually have fallen asleep in the dental chair.”

While dental reconstruction and repair remains Dr. Tanners’ core expertise, he now works alongside Dr. Zweifler to ensure that work completed is not only functional but beautiful as well. “We found that after we repaired damaged teeth, our patients wanted to improve the appearance of their mouths and facial features, too,” Dr. Tanners says.

As a prosthodontist, Dr. Tanners cares for the entire mouth, repairing cracked, worn, chipped, aging, fractured, missing or loose teeth, improving not only appearances, but dental structure and chewing ability as well. His practice also uses the latest in computerized, painlessly administered local anesthesia. Instead of the sharp jab of a metallic needle, patients now feel no pain before or during procedures.

“Advances in the dental industry and new technology allows us to provide exceptional reconstructive and restorative dentistry without the pain formerly associated with going to the dentist,” says Dr. Tanners.

About Dr. Paul Tanners

With 35 years as a leader in prosthodontia, Dr. Tanners has established his practice based on experience and attention to customer service, while incorporating the industry’s latest technological advances. Dr. Tanners is located at 342 Madison Avenue, New York, NY. Call (212) 697-1122 for more information.