Wednesday, March 15, 2006

10 More Reasons for the Bad Pitch Blog

We started this blog almost two months ago and the feedback has been great. Some do not agree with our approach and that’s fine. But would you rather have the media or PR people take these folks to task?

In the past, we’ve posted links to stories and resources that inspire us to write this blog. Here are 10 more reasons we will continue the Bad Pitch blog in earnest.

In book publishing, edits are importantGawker
The Track Changes tool in Microsoft Word provides a painful example of why attachments suck.

Clueless PR SpamRebecca’s Pocket
This publicist is so off topic the pitch is considered spam.

Press Release, Spam, What’s the Difference?Tech Dirt
Tech Dirt details how bad careless pitching can get.

PR Pitching & MeNaked Conversations
Shel Israel outlines the basics for engaging him in a dialogue. These tips can be applied to other outlets and journalists.

Poor GeorgeA Shel of my Former Self
The other Shel stresses how we all make mistakes. And mistakes make us a success. We agree (even though it reads like a Successories poster). But if you think bad pitches are merely the mistakes of first time PR people, I have a great deal on a bridge for you.

Publicist and Pitch From HellWhat’s Next Blog
A publicist puts a string of email addresses into the To: field. What better way to stress that the email is a mass pitch?

More tales of PR gone horribly wrongMarketing Begins at Home
David Parmet serves up more infractions from PR people with an unflagging ability to piss people off.

Ten Questions with Fortune magazine’s Adam Lashinsky Guy Kawasaki’s Bona tempora volvantur
Lashinsky outlines his do's and don'ts, and this quote stands out:

Outcast PR on behalf of Salesforce.com stands out for sending every imaginable piece of crap under the stars. It's become a joke in the journalism world. You can walk around the offices of Fortune and see footballs and other paraphernalia, and you say, “Yeah, I got that too.”
Tchotchkes have their place, but they should not outshine the message.

A New Form of Overload: P.R. SpamOnline Journalism Review
This post is old school, circa 1998. Hmmm, some of our readers may have been in high school at the time? Sigh.

Why I’m not reading PR emails to get news stories any more - Charles on… anything that comes along
Guardian UK editor Charles Arthur is changing his work habits to escape bad pitches. Are you changing yours? Technology makes it simple for everyone to do so. Hat Tip to Andy Lark.

The Bad Pitch Blog is trying to engage everyone in a conversation about media relations. It’s why we want good and bad pitches. Regardless of how you pitch (email, phone, carrier pigeon, crop circles) and regardless of the outlet (blogs, TV, trade media, the town gossip) the Bad Pitch blog is interested in dissecting and discussing most every aspect of media relations.

Drop us a line.

tags | public relations | PR | good pitch | bad pitch | bad pitch blog | media | media relations

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