More accurately, The Bad Pitch Blog won an Award of Commendation in the Blog category for the 2007 PRSA Bronze Anvil Award competition.PRSA’s Don Bill delivered the great news on behalf of the fine folks at 33 Maiden Lane.
“The judges felt that your entry deserved recognition as an example of outstanding achievement in public relations tactics. The judges evaluated 927 entries and chose 54 Bronze Anvil and 79 Award of Commendation winners amidst stiff competition.”
He said stiff. We accept the award – with pride. And we figure it means three things.
1) You’re also to blame for this achievement. If this was a one-way conversation, it wouldn’t work.2) We’ll keep discussing good and bad pitches as this award signals that we’re having an impact on media relations.3) Our advice on award entries doesn’t suck.
The awards will be publicly acknowledged during the Silver Anvil Evening on June 14th, 2007 in New York. Slick and Glinda may crash, but Richard and Kevin are unable to attend.
Congratulations to all PRSA Anvil winners, bronze, silver and gold. And thank you for participating in The Bad Pitch Blog.
We now return you to our regularly scheduled pitch slamming.
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6 comments:
So well deserved. Great stuff guys, congratulations.
You're doing us all a service - and an entertaining one at that!
Congrats. Well deserved.
Here's a question for your readers.
Which is worse:
- a bad pitch
- no pitch (ie a release sent with no cover note)
To Susan's comment, I'm inclined to say "no pitch" b/c at least the bad pitch, someone tried to put some thought into it (bad as it may be). Then again, I may feel differently tomorrow...
Congrats to Kevin and Richard. I know I've told many of my colleagues to read and everyone seems to be enjoying.
Congrats! Well deserved.
Thanks for the kind words everyone...much appreciated.
Susan - I'll argue a bad pitch. A news release is not a pitch (one of our mantras) and a new employee hire for example would stand on its own.
For something more than a one-line note in the new hire section or similar "back of the book" news, a pitch is merited. As far as sending both? Depends on the situation, but always qualify the release as exactly what it is, background.
Great question!
Nice job Kevin, well deserved. Someone has to keep us all honest. ;-)
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