Posts
OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten
But Seth Godin brings us the bottom line on mass pitching.
"The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question.Email means the cost of adding one more name is zero. Email means that lists keep getting bigger and bigger and once you're on one, you're on em all.
So, the smart PR folks (the successful ones) struggle to make their lists smaller and smaller. The lazy ones just try to make them bigger."
Don't be lazy.
Seth Godin at Gel 2006 uploaded by Mark Hursttags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin
6 comments:
What still baffles me is why people can't just take the five minutes and call to find out who should receive the pitch/release.
I thought this to be common sense!
How about doing your homework and reading the publication? In order to do your job well, you should be familiar with the magazine, it's writers and their beat.
Jenn and Anon - You would think it it is common sense, but based on the feedback and pitches sent to this blog, I can tell you it's not.
Never ceases to amaze me how brain dead so many PR people are. Makes the smart ones have to fight harder for credibility.
This post made Jo's Top 5 this week.
yeah, but just last week I got an email pitch with **Seth Godin's** return address about his Search Engine Strategies conference webcast. And guess who it was addressed to? "Dear Blogger."
And since I've known Seth for years, I found that appalling.
Apparently, a PR person for the conference sent out the pitches to a lot of bloggers.
So I think the pot is calling the kettle black at the moment.
B.L. Ochman
What's Next Blog
http://whatsnextblog.com
Post a Comment