1) The PR Rolodex Myth | Topaz PartnersDoug Haslam is right. The relationships are based on a mutual value exchange.2) PR people: do your homework BEFORE you reach out to bloggers | Marketing RoadmapsSusan Getgood reviews the four P’s of blogger relations and some painfully funny gaffes. Oy.
3) PR Week: Media and Transition | PRNewserAs journos’ jobs change, our jobs change. PRNewser links to the full PRWeek report.
4) Pitching Fits | Copywrite, Ink"If you have real news, it hardly matters how you send it — by fax, e-mail, carrier pigeon, or on a roll of toilet paper. Why? Because, um, it’s news. Unfortunately, most companies do not release news at all."
5) 10 steps to manage your feed reading time | Jason FallsRSS makes it easy to pull a couple hundred feeds onto one screen. Well, then what?
Rolodex uploaded by jcroachtags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog
Nice round up Kevin. Some of our favorite; thanks for including us too.
ReplyDeleteBest,
Rich
Kevin,
ReplyDeleteThanks for including the Rolodex post. I'm gratified to see the reaction, though honestly I would get more disagreement. So I'm doubly gratified.
Good pitch but poor media handling shows how TV in New Zealand snapped back over an Olympic torch relay story angle gone wrong -
ReplyDeletewww.prdisasters.com/?=584 -
Cheers guys, Gerry