Friday, May 02, 2008

The Stupid or Crazy Pitch

PR people can’t afford to be wall flowers (passive aggressive perhaps, but not shy). But some PR people go to the extreme. Actually they get to extreme and take a running leap off extreme.

An anonymous trade editor sends us "Idiot Exhibit One" which is less a pitch and more of a demand. The subject line says it all (loudly in caps lock)
BOOK THIS FATHER'S DAY INTERVIEW OR EXPLAIN WHY YOU DIDN'T...

Catchy title, eh? Makes you want to yell STOP THE PRESSES (the handful that still run these days). Worst of all? This trade would never in a million years cover the topic this ham-fisted shill was shoving pushing, er, “selling.”

Or take this “Put Out Pitch” from another anonymous editor that merely said:

Pretty tight deadline, you should give more notice next time. As my attached bio details, I could certainly speak to the issues. I'm free from 1:30 PM to 2 PM, PST, if that works.

Thanks for that window Mr. Busy. God complex. Table of one! Might we touch your robe so that we might be healed?

What’s the moral of the story? Don’t be a jerk.

robbers uploaded by Jakob Lodwick

5 comments:

  1. I like it... the "Spies Like Us" Approach to picthing:

    PR guy with Russian accent: Every minute you do not write this story, I cut off a finger.

    Reporter: Mine or yours?

    ReplyDelete
  2. Anonymous11:09 AM

    Jay, you crack me up.

    Denise Dorman
    WriteBrain Media

    ReplyDelete
  3. Halarious! Wonder what the PR person's boss said before the pitch went out. I bet she didn't even see it.

    ReplyDelete
  4. Infoflow: Maneuvering Marcom says:
    Sadly, the expert with the God complex is a little too familiar. Try to explain to clients that their hubris shouldn't get in the way of their marketing.

    ReplyDelete
  5. Anonymous6:10 AM

    lovely. i like.

    ReplyDelete