Friday, October 03, 2008

Facebook ≠ Email Marketing

Anyone else getting a ton of junk email/invites/notifications on Facebook?

Maybe it’s just a sign of age, or soc net fatigue, but I created a short video that offers a guideline** for sending email/invites/notifications on Facebook.

The video is not about any one person or a specific group. It’s the inspiration of several efforts over time.

** It bugs me when someone (myself included) posts “rules” about the next shiny new object. We’re still figuring this stuff out.

Cross-posted at Strategic Public Relations

tags | email marketing | spam | facebook | marketing

4 comments:

  1. Anonymous8:58 AM

    kevin,

    not sure that Facebook qualifies as a "shiny new object," but i see your point.

    personally, i don't mind reading about "rules" for social media. what i do have a problem with is others blindly following those rules for exactly the reason you stated.

    we are all still learning how to work in social media. even the major players in the space can be wrong from time to time. this is where the collective nature of social media comes into play. if something works, the community will adopt it. if something doesn't work, the community will let you know, but then find a way that does work.

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  2. Anonymous10:00 AM

    I agree. I think SPAM rules apply to Facebook, or they should. Mass emails stink. Don't send it unless they say it's okay. And don't add your Facebook friends or LinkedIn friends to your newsletter list or any other business-oriented email unless they specifically say "please do" or sign up themselves.

    I mean, if you want make a comment for the world to see, or announce an event, isn't that what your Facebook wall is for?

    A social media etiquette guide. That would be great! While you're at it, please address when it's appropriate to tweet, call, email, or text. And when you shouldn't. And which situations call for which. I get texts and think? Why didn't they just call? Because there is debate on that, too.

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  3. Interesting point about guidelines. I think too many people think of the tools (facebook, twitter, myspace etc) and not the thing that really matters, which is the people who use the tool.

    People should attempt to interact with others as they would in the the real world (it's called social for a reason) and it will result in great conversations and mutually beneficial relationships.

    Of course, if people are unable to fathom how to indulge in conversations / relationships with others in the real world, I cant see them getting a grip of it in the online world either :-)

    Mike Ashworth
    Marketing Coach and Consultant
    Brighton and Hove, Sussex, UK

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  4. kevin,

    I am a PR student and I just trying to get in touch with the field, so I could be off base, but I agree with you both.I think But then again facebook is a very large outlet for social media. Companies are trying to get hits I think that it a great way to place your product. Like Mike said I believe people are focused on making online relationships versus making the effort to make personal contact. I could be way off base, and I would love for more thoughts on my post and help in understanding the topic better... Thanks

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