The Spray and Pray Pitch

Spray and Pray, Dialing for Dollars. Both are mass pitch approaches that show more desperation than strategy. We’ve seen the unfortunate results of these approaches when a Jewish Mommy Blogger is invited to attend an event during Passover or a vegan blogger gets pitched about barbecue.

We cringe, we shake our heads and either forward it like it’s hot or give thanks we didn’t make the misstep.

Today we received another bad pitch that exposes media list targeting so poor it suggests, at best, a complete lack of social insight.

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From the Editor in Chief and Publisher of Gay List Daily:

I got this totally misdirected pitch this morning -- keep in mind Gay List Daily is a GAY publication (we're like DailyCandy for the gays). When we gays get it on, we don't worry about pregnancy and whether pulling out is more or less effective at stopping babies from showing up in our bellies than condoms.

Begin forwarded message:
Date: June 3, 2009 9:45:42 AM CDT

The "Pull Out" Method Rivals Condoms? Interview Opp
Hi [Editor in Chief’s Name],

A recent study published in the June issue of Contraception Magazine presents findings that the “Pull Out” method of birth control rivals the use of condoms. http://www.guttmacher.org/pubs/journals/reprints/Contraception79-407-410.pdf

Published by sex researcher Rachel K. Jones and based on several studies and data from the Guttmacher Institute, the study indicates that “pulling out” before ejaculation is nearly effective as condoms in preventing pregnancy – calling the method “only slightly less effective” than condoms. http://www.cbsnews.com/stories/2009/05/28/health/main5045514.shtml

This study has clearly raised concerns amongst healthcare experts, with lively opinions and debate being expressed across the media. To speak with 20 year veteran on contraception, CLIENT, please contact me. CLIENT is an industry expert and can provide commentary and insight on the study, as well as answer relevant questions.

[SIG FILE]
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The mind races with snark.

But lately people have given us a hard time when we vent about poor media list targeting that can turn any pitch into a bad pitch. Well it’s examples like the one above that fuel that fire and ultimately inspired this blog. ‘Nuff said.