** EVERYTHING: You know the type: they're blinded by the shiny new and confuse that for evangelical fire in their eyes. They want you to know how "Flash in the Peter Pan" is going to change the world and as you read this? Pete 2.0 is even cleaning my oven -- amazing.
** SOMETHING: Richard and I are something people...chilling in the pragmatic middle. Oh, we're known for getting our geek on with the early adopters. But we're forming an opinion. So if you think we have our head in the cloud, we don't -- just our data and our apps and and and...
** SOMETHING: Richard and I are something people...chilling in the pragmatic middle. Oh, we're known for getting our geek on with the early adopters. But we're forming an opinion. So if you think we have our head in the cloud, we don't -- just our data and our apps and and and...
** ONE THING: And as much as we rail on the aforementioned everything people, they're more fun at a party than "one thing people." One thing people find that one thing that allows them to dismiss the shiny new altogether.
They don't have time for Twitter because they don't care what you had for lunch (Pad Thai btw and it was A-MAY-ZING!). They also didn't have time for blogs because they were angst ridden journals. How'd that work out for them?
We'd love to tune out the buzz with these folks, but we'd rather be sifting through it all and panning for gold than looking for gold by putting our head in the sand.
They don't have time for Twitter because they don't care what you had for lunch (Pad Thai btw and it was A-MAY-ZING!). They also didn't have time for blogs because they were angst ridden journals. How'd that work out for them?
We'd love to tune out the buzz with these folks, but we'd rather be sifting through it all and panning for gold than looking for gold by putting our head in the sand.
OK, the Cliche Council just literally rang me on the phone, I need to make a point now or my computer will explode into a giant blob of Velveeta cheese.
Twitter - It Doesn't Suck
Twitter has grown on us over the years/months/weeks. We've always known it was a most helpful utility. To the everything people it's one half of social media...sharing that space with Facebook. But Twitter has proven to be a handy resource for news, a communication channel (in particular for live, in person events) and more recently Twitter-only events.
Like-Minded Conversation
We've promoted #PR20Chat here before -- in no small part because we asked if we could hang out and Heather and Justin let us.
But consider how often you have a chance to talk shop with people from throughout your industry, from throughout the world. Twitter-only events seem to be a bit like speed dating. Lots of activity in a short period of time, but you usually come through it with more than one good idea, contact or you learn something altogether new.
In addition to #PR20Chat, there's #JournChat #PRStudChat (think student, not The Situation) and many more for nearly any other topic of choice. It's a great add to your professional development ecosystem. You won't get by just attending conferences or just reading blogs or just attending Twitter chats, but a smart mix of them and you'll be a few steps ahead of the above average PR person.
A Compass to Guide You
Find a Twitter chat, use a device like TweetChat to follow along and participate more easily and use What The Hash Tag after the fact to create a transcript of your event. Especially if you plan on turning someone else onto this. Twitter events are all kinds of awesome sauce. And they're absolutely free. So make time for this. Just do it. Carpe Diem...sh!t. My phone is ringing again, gotta go.
Twitter has grown on us over the years/months/weeks. We've always known it was a most helpful utility. To the everything people it's one half of social media...sharing that space with Facebook. But Twitter has proven to be a handy resource for news, a communication channel (in particular for live, in person events) and more recently Twitter-only events.
Like-Minded Conversation
We've promoted #PR20Chat here before -- in no small part because we asked if we could hang out and Heather and Justin let us.
But consider how often you have a chance to talk shop with people from throughout your industry, from throughout the world. Twitter-only events seem to be a bit like speed dating. Lots of activity in a short period of time, but you usually come through it with more than one good idea, contact or you learn something altogether new.
In addition to #PR20Chat, there's #JournChat #PRStudChat (think student, not The Situation) and many more for nearly any other topic of choice. It's a great add to your professional development ecosystem. You won't get by just attending conferences or just reading blogs or just attending Twitter chats, but a smart mix of them and you'll be a few steps ahead of the above average PR person.
A Compass to Guide You
Find a Twitter chat, use a device like TweetChat to follow along and participate more easily and use What The Hash Tag after the fact to create a transcript of your event. Especially if you plan on turning someone else onto this. Twitter events are all kinds of awesome sauce. And they're absolutely free. So make time for this. Just do it. Carpe Diem...sh!t. My phone is ringing again, gotta go.
Kevin, we were glad you and Richard could come hang out. And so was our community based on the engagement and response.
ReplyDeleteYou're right about Twitter chats. You always learn something and they're an awesome networking tool. I can't tell you how often something that was said or someone I met on a Twitter chat comes up in a conversation at work, with a client, etc.
The best thing I've learned recently is the simplest thing I've learned, and really something most of us already know. Scott Stratten (@unmarketing) told the folks at Blogworld that people do business with people they like, know and trust (LKT). Every time you participate in a Twitter chat, you're building up your LKT list. And that's smart biz and smart for you personally.
Thanks again for joining us on #pr20chat. Let's do it again soon. Cheers.
Love this model and use it all the time. Thanks for the fresh look.
ReplyDeleteThanks for listing and linking to so many marketing and PR Twitter chats. Agree they're a great tool - when added to other networking - for learning and interacting with other professionals. Off to add the #soloPR tag to that list. FWIW.
ReplyDeleteexcellent post. i have people on both sides of the everything and one thing around me at all times. i end up having to just accept that i'm not going to be able to convince either extreme "what's up" and just nod and smile.
ReplyDeleteNice post - I'm with Lizzie I come across both kinds every day (client & agency side) but actually prefer the 'one thing' people because at least I don't have lots of dodgy 'advice' to undo!
ReplyDeletewow this is such a great blog! wish I would have discovered this a lot sooner as a public relations student!
ReplyDeleteKevin, I really enjoyed reading your post. I am a junior at Kent State University studying public relations. The part about your post I really enjoyed was the section on Twitter. At KSU all of my teachers preach the importance of it and how truly useful it really can be. You’re right, it doesn’t suck! When Twitter is used properly it can be a great way to pitch stories, increase awareness and even get the word out about events. The only concern I have with Twitter is wondering how long it will be before the advertisers get on there and start tweeting ads. It seems to have happened to every other social media outlet (Facebook, Myspace, etc.). Hopefully people realize how valuable Twitter is and continue to use it properly.
ReplyDelete