Did you make any New Year's Resolutions? They're well-intended, but health clubs around the world will attest that, on average, they're really two-week long promises.
No worries though. We have a trend video** to kick off your year instead. It shows how much media channels, and the paid, owned and earned media running across through them, are changing.
Have you changed YOUR approach to content and the media?
No Channels is a project I helped create to help track the media convergence trend throughout the year.
Stop by and join the conversation -- if you're so inclined. And feel free to share the video, check out the infographic and generally consume the content. We'll make more.
**I created this with folks at Empower MediaMarketing, my employer. So it is a work-related link foist, but it's relevant content. Disagree? Let me know.
Oh and Happy New Year! :-)
Great stuff! And thanks for not using the phrase "channel agnostic"!
ReplyDeleteThis is a powerful (and snappy!) video. It is definitely sparking a lot of thoughts for me. I plan to share with staff, colleagues and clients. Thank you so much for creating and sharing it. Happy New Year!
ReplyDeleteBeth McRae
The McRae Agency
This is a powerful (and snappy!) video. It is definitely sparking a lot of thoughts for me. I plan to share with staff, colleagues and clients. Thank you so much for creating and sharing it. Happy New Year!
ReplyDeleteBeth McRae
The McRae Agency
Media is a plural noun. As such it takes a matching verb. To wit: Your headline should say Media ARE Changing.
ReplyDeleteAck. Great catch Don. Appreciate the feedback.
ReplyDeleteI don't know of a single person who hasn't make this mistake. Not one. Ditto for social media which when "singularized" is even worse because all of the media involved are so different one to the other.
ReplyDeleteNo sweat. I don't know a single person who hasn't made this mistake many times. Ditto for social media which really bugs me when "singularized" since most of the media involved are so different from one another. In either case, correct or incorrect, people fortunately know what we mean.
ReplyDeleteThe "is" vs "are" got the attention of One the Media from NPR. Here's the link
ReplyDeletehttp://bit.ly/hf66bS
It’s true, media are changing a lot at a faster pace with each day gone by. Interesting video, too. Thanks for posting.
ReplyDelete