Our Los Angeles-based friend, Serena, tipped us off to Time's Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we're glad. But we're betting the agency that sent it would like to send him the above someecard.
Facebook: Our Inner Dialogue...Online
Social media tends to become an inner dialogus of sorts. And we want folks like Harry to vent the pressure of bad pitches. Am I being dramatic? Well a now ancient sitcom once said, "Serenity Now, Insanity Later." And Facebook's serving that purpose for Harry.
The Fine Line Between Pitches & Spam
But more importantly, consider all of the irrelevant emails you get every day as you try and do your job. It's noise. Now consider your top editors email inbox. This noise is competing with your pitch. So Harry's blowing off steam. But he's helping our cause.
Social Signals Fuel Good Pitches
Harry's effort also reminds me that every like, follow, tweet and post your top editors make are signals that can inform your next pitch. If you're not hitting Google to see what they've been up to prior to connecting with them, what's your excuse?
:: Kevin Dugan, @prblog
Being “named and shamed” by a journalist has long been a nightmare scenario for PR pros. Luckily, bloggers and journalists aren’t shy about telling us what they want, and we can all learn a lot from social media postings like Harry’s that point out the PR roadblocks we may be creating for ourselves.
ReplyDeleteFrom Deb McAlister's MyPRGenie Blog this morning..
http://blog.myprgenie.com/avoid-common-pr-roadblocks/