Saturday, September 29, 2007

Dudes, stop your belly aching


I’ve been thinking a lot about bitching. See, I just got off my eighth flight in nine days (don’t ask) and everywhere I went there were citizens relishing their bad times. It was as if this had become the national pastime.

It made me think about my own interactions and whether or not this particular cynical New Yorker had reached a boiling point. Not to burst, mind you, but as a time to consider living in a world where people didn’t find everything “wrong"—and relish it so.

What would happen if everyone stepped out of their house for say one whole week and gave up the art of eye rolling—yes, including me? This isn’t Mr. Pollyanna speaking, merely an idea I got while watching U.S.-residing folks in eight different places make their lives just that much more difficult with their sour attitudes.

There was the woman online at the fake “airport Starbucks” (nothing like the local—there I am, complaining). Anyway, this lady was going on about having to stand in line, as if whatever she had to do was of consequence to anyone, meaning her too.

There was a lady sitting next to me as the pilot sweetly called out a 20 minute wait to fly off to New York (something about the U.N. and private jets and the President). She could not believe the audacity of George W. Bush holding us up!

There was this guy with two hands on two hips, enunciating his predicament to the woman at the desk as I cracked up: “I realize it’s a 30 minute flight but I do not care. I need that upgrade. I must have it...”

Again, why do people make it tough to exist? Their stomach lining must hate them.

So without further misanthropy, I offer help for all us PR types....advice that sank into me while enduring my eight-flight experience.

1. Stop making it seem as if everything is “drop dead” important. We all have deadlines and bosses who ask a lot (go ahead, laugh). Yet everyone knows this is the Age of Mediocrity, the weirdest era where everything is just below the water level. What do I mean? Nothing is really urgent.

2. Don’t play the blame game. Solutions are everywhere. Work hard to find them. You are then surprised how everyone relaxes when you say "I know we'll work this out. Let me start." I tried that recently and was amazed how everyone's shoulders relaxed and no one cared about the 'fuck-up' that had been until that second the end of the world. It never is, meanwhile. "The end of the world is the end of the world," is the defuser I use.

3. Press correspondence has to stop being filled with insider comments. Have you noticed a trend? Everyone wants their release to read like Radar magazine or Gawker. So many bad pitches sent Kevin and me are heavy with jokes about “Paris” (The Heir) and “Kevin” (Fed-Ex). Could it be another way of saying “I have nothing to say.” Say it without snarky asides...

4. Compliment more often, particularly in underwritten e-mails. While I’m on the subject of subject lines, can people stop writing without ANY starter conversation whatsoever? To just barrel in is so uncool. You can remember the last time (a while ago, I’m sure) someone said hey you looked good or I was just thinking how terrific you are. Those stick inside. So many e-mails are all, “Here’s what I want to tell you.” Quid pro quo means say something nice.

5. Gossip is boring and no one's out-of-home behavior shocks us anymore. Go ahead, point fingers, expend energy talking about the crap you're sure others have pulled; my Grandma always said: "Find the positive since it lasts longer." I realize Tony Robbins has been extolling the virtues of good forever, but now with the Government making us feel like losers we should lift each other and acknowledge the good. Those folks at these airports/planes/bars were all about their problems of the minute. From what I could eavesdrop, they were banal.

6. More on above: It’s not only concentrating on what's worth high-fiving. When you think about it, you got to do the same for yourself. As Sondheim said: Don't put yourself down. Let others do that. They usually do. For example, one of the passengers next to me was, I'm sure, a professional sigher. Pre-flight, this guy sat on the phone (naturally) and let everyone know his life was sucky. I did my best to ignore him. But then his pillow fell to the aisle, the passenger behind him tossed it back, kind of over him, and said it was so people wouldn’t step on it. Mr. Yucky went ballistic and that's when I stepped in: “Relax. She was giving it back. That was courteous.” He snarled. I changed my seat. Who wants to spend hours next to that? When this guy ends up institutionalized he'll recall the pillow tossing, and sigh again.

7. Manage up. It was once felt the tone of a company was set by management. No longer. These days, with the undeniable force of a bursting-forward generation running through offices with their verve and style, it’s up to said kids to stop the drama that fills empty spaces. And why empty? It’s more fun to gossip than work, 'guess. I stop the list with: Young people need to create an example that proves how they’re there to work, learn, gather comrades, get further in the world, and not be nodded toward as a bunch of Drama Queens.

We all know how easy it is to criticize, to damn people, to find fault and – like me– to use sarcasm as a mood enhancer. But as the planes themselves do each day, it’s letting out air pollution. People who communicate for a living cannot make any money off bad air, eh?

And bad hair -- well, that's another story!

10 comments:

  1. Anonymous4:56 PM

    Well said Richard.

    Re: #1, I've often felt our profession is dominated by a false sense of urgency that many PR types wear as badge of honor in their daily work. Rushing around like a maniac juggling far too many projects makes them feel worthy when the world (as they perceive it) hinges upon completion of their "action items." Ugh.

    I can think of only a handful of instances in PR when what you're working on truly can't wait until tomorrow. The world will not stop revolving on its axis because that call doesn't get made or that email isn't sent right now.

    The Type A's still out there among us may regard that as heresy, but I made the decision years ago to stop making myself crazy over stuff that really could be handled later.

    And I'm a heck of a lot happier for it.

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  2. Brav-Freakin'-O!

    That's about all I need to say. I was standing and clapping during part of my reading.

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  3. Anonymous11:59 PM

    Bravo from here, too. Great post. For some reason, whining that I can usually ignore or avoid has been particularly invasive recently. I thought it was just sleep deprivation, but maybe it's in the air?

    On the other hand, now I think I'm sounding like my husband who has no tolerance for intolerance.

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  4. Anonymous9:37 PM

    I've found an answer to all this madness Richard. I start my week (first thing Monday) with a two-hour yoga class. So before all the bad stuff starts, I've already let it go. I'm guessing my mellowness unnerves a lot of folks, but I'm kinda hoping it'll catch on. Oh, yeah. It also helps to say out of airports. Bad karma.

    Namaste!

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  5. Excellent post. Attitude is everything--I'm generally a positive person, and am always perplexed when people expend huge amounts of energy being negative and wound up. When it happens in front of me, I picture the person superimposed over the Tasmanian Devil in the Warner Bros. cartoons and it keeps me from being sucked into the negativity vortex.

    And I second Bill's comments about yoga, although there don't seem to be many classes in my part of New Hampshire.

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  6. An old boss of mine used to say "This is PR, not the ER" and I think that sums it up.

    Honestly, I'm amazed at the number of people who leave the house every morning and they seem to have already had a long day. In our unpredictable field, we'd all do well to take a breath.

    We always try to fit our clients into "the big picture" when we pitch but it seems like some of us fail to see that for ourselves and what we do.

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  7. Anonymous1:05 AM

    Hey Richard:

    Stellar post!

    Two things I always carry with me to the office: any book by Thich Nhat Hahn and Rob Brezny's "Pronoia." Sometimes, if it gets too hectic, I sneak out and read a page or two.

    I don't have to escape all too often; positive reenforcement is key at my firm. Each staff meeting concludes with an open forum for giving kudos to any deserving colleague.

    Once again, thanks for the enlightening post.

    Best,

    Chris

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  8. Anonymous8:26 AM

    Amen! The only way I've survived nearly ten years in PR is to live by the mantra, "If there's no blood on the floor, it can be fixed."

    Of course, if I ever have to manage a crisis where there's actual blood on the floor, I may have to modify that just a smidge.

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  9. Anonymous12:36 AM

    I know it's not a particularly useful comment, but you wrote a great piece - thanks.

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  10. I love the honesty!

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