Just got an e-mail as a follow-up to one sent to me yesterday. Evidently I cover Anime**. And evidently I fall into one of the gajillion email groups this person created for contacting Anime media. Both emails list the following groups in the TO: field. I've bolded my favorites.
Anime Expo-Anime Clubs, Anime Expo 2008-Press List, Anime Expo E-Blast, Anime-Animation, Anime-Asian, Anime-Entertainment, Anime-Exclusives, Anime-International Press, Anime-Media, Anime-Movie & Video, Anime-Online, Client-Tech/Silicon Valley, Client-Top Tier
If you're in the public relations industry and wondering why the above lists are a sad, sad joke? Please run along. This blog can't help you.
This joke gets even sadder. Here's the intro to the email I received today:
"Dear Friend: We would like to re-call the last press release that was disseminated with regards to..."
Shall I translate? "Hey, I spammed you yesterday. But I did it too quickly and messed something up. So I'm spamming you today too. But this time it's REALLY important. As proof I''ll do more than simply send a news release without a salutation or intro. Now that my arse is on the line? You're my friend."
FAIL-mail! If this person was truly looking for an exclusive and/or targeting his client's top-tier media, he could call each one personally and explain the mistake and move along. He probably would not have had a release in the first place though were his email's that focused.
Any exclusive I've arranged was not done using a news release. News release is a mass broadcast tool, not a tool to get an exclusive. The person sending me this? Well I guess he's a tool too.
** When I think of Anime, I remember I watched it once when I was a wee lad in grade school. This pic is from the show I watched. And looking at that ship today? It looks, well, a little, um, ambiguous IMHO. wtf?!
This is hilarious. I can't BELIEVE people are still sending out e-mail blasts. Companies like this need to go out of business.
ReplyDelete*sigh* Email blasts? I was really hoping (fruitlessly) that they were dead in PR.
ReplyDeleteAs for Starblazers (hums the song "Our Star Blazers...!") I liked Battle of the Planets (G-Force) better
Dear Kevin,
ReplyDeleteYou wrote, "He probably would not have had a release in the first place though were his email's that focused." Please know that the plural of email is "emails." No punctuation needed. Also, there should have been commas before and after "though."
Incorrect punctuation in an e-mail also looks "bush league."
Jenny