Good Pitch: Sound Content Nets Podcast Placement

Our latest good pitch comes from Tamara Gruber with Red Giant Consulting (alas, no relation to Macgruber, we checked). Her pitch is to some discerning, fellow PR colleagues – Shel Holtz and Neville Hobson of the For Immediate Release podcast.

Background
"In doing outreach for a client, Tungle.com, I reached out to Shel Holtz and Neville Hobson. Of course there is no tougher audience than PR professionals so I wanted to make sure I nailed it by demonstrating that I was very familiar with them, their content and that I applied directly to something relevant to them and their audience.

"I was thrilled to hear Shel not only read my email on FIR episode 484, but also compliment me on the pitch. It starts at the 51.30 mark."

That is high praise. And if you haven't checked out Shel and Neville’s podcast, you should. With nearly 500 episodes under their belt, they have a great mix of insight, opinion and guest interviews from which any PR person will benefit.

The Pitch
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Hi Neville and Shel,

I’m a long-time FIR listener and especially love your kerfuffle dissection. I’m just catching up while on the train to NYC and listening to episode #481 and heard you mention that you both use agreeAdate.com to schedule meetings.

agreeAdate is definitely a step up from all the back and forth emails and phone calls it sometimes takes to schedule meetings. However, I wanted to introduce you to a client of mine, Tungle.com. Tungle is also a free service but makes scheduling meetings even easier because it is integrated with your existing calendar.

Tungle lets you propose multiple times in meeting invitations, publish your availability, invite others to book meetings with you and share calendars across companies, platforms and time zones. Tungle syncs with existing e-calendars, including Outlook, Google Calendar, Apple iCal and Entourage for Mac with Lotus Notes support coming soon. Tungle meetings are automatically added to your calendar and if your calendar fills up before the meeting is confirmed, those times will no longer be displayed to your invitees to avoid double booking.

I know how busy you guys are so thought you might appreciate a more integrated and elegant solution. Instead of me blathering on about how cool Tungle is, you can watch a video here and more about Tungle.me that allows you to publish your calendar here.

They will be at DEMO next week presenting some cool new stuff. If you want a personal demo, the CEO Marc Gringas would be happy to oblige. You can Tungle him at: http://tungle.me/marc.

If you have a chance to check it out, I’d be interested to see what you think. Thanks for all your hard work and diligent reporting. You are adding so much value to the PR community.

SIG FILE
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Our Take
Shel and Neville enjoy talking about various services that might be of use to their readers. Tamara knows this and her reference to listening to their podcast is clearly legit. The content as a result is helpful and respectful of her client’s competitors. Noting her client will be at DEMO gives them street cred. By including links to more information and giving them access to her client’s CEO -- using the very product she’s pitching -- it’s no surprise she won over For Immediate Release.

Are you targeting podcasts and other online outlets for your clients? Their ability to identify a niche audience, combined with the resulting impact on search, make them well worth the time and investment.