Slick’s Twitter Pitch Fit

Slick’s Twitter Pitch Fit
This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world.

This bad pitch shows a clear lack of understanding of Twitter. As we approach Valentine’s Day, I do not have a heart on for this pitch from @twsprfirm. Its only accomplishment is finding how to suck in less than 140 characters.

@NABJ @royaletee @prblog Check out The #UnAgency Approach from Atlanta Based Agency ~ Press Release: http://twitter.com/twsprfirm/status/7647442425" - TWS The UnAgency (@twsprfirm)

How do I hate thee? Let me post the ways.

Mass = No Class
On first view, I have no clue who @NABJ or @royaltee are. This confirms the obvious -- it’s a mass pitch. And using Twitter as a completely impersonal broadcast mechanism is short-sighted.

UnAgency = UnCool
The clear self-importance of this firm is enough to put me off. And telling someone you’re an unagency is like telling someone that you’re cool. If you have to tell someone? It’s probably not true.

Participate = Pitch
If TWS’ claims were legit, they’d follow the Twitter Rule of Thirds.

1) Push Value Links: You consume media in some capacity every day. When you see something of interest, push it out on Twitter. How often have you benefitted from someone else
doing the same?

2) Talk WITH People: Twitter is for conversation. If all you’re doing is talking TO people? It’s like picking up the phone and not letting the other person get in a word edgewise. They will tune you out.

3) Self-Promote: Twitter is fine for self-promotion – even the self-promotion that @twsprfirm is trying to accomplish here. But if it's your first interaction with someone on Twitter...or this is all they do on Twitter? It’s all noise.

Following the above guidelines when using Twitter means you’re participating vs. pitching someone.

Eschew Automation
The pitch reminds me of automated direct messages. Sending an auto DM right after someone follows you is like suggesting you to go to a hotel room on a first date. Slow down there tiger.

Impersonal is intensified when it’s done via social media. So be careful or be prepared to feel the UnLove.