We sometimes highlight bad pitches offline -- in real-life presentations. We aim to educate and entertain so this guilty pleasure is always a top request from industry friends that welcome us to the dais. Who are we to disappoint?
If you haven't broken the three strikes rule, we still keep it anonymous. But it's just one more way a bad pitch can haunt you. Reporters often joke that, while some pitches may not merit news coverage, some bad pitches win a spot by the water cooler in their point and laugh hall of shame.
Are you "slide worthy?"
So we're not just online. We're grass roots -- PowerPointing, live tweeting and video shooting. After this second wave of content is uploaded, it inspires a third wave of content generated from blog posts inspired by this content...this post is an example...not to mention the tweeting and general sharing that usually follows. Bad pitches can live on forever, quite literally in syndication. Do you recognize your work on these slides?
Kevin Dugan on Bad PR Pitches at #coprsa from Nate Riggs on Vimeo.
At a recent Central Ohio Public Relations Society of America event, I stepped through some of the worst pitches we've received. The video above highlights a couple of them. If you want to line up the slides below with this video, I think the entire clip takes place on slide #9 -- after the pr0n pitch and discussing the merits and newsworthiness of adopting AP Style. Thanks to Nate Riggs for taking and sharing the video.
Bad Pitch Paradox
View more presentations from prblog.
Once again I'm discussing the perils of using e-mail marketing software to pitch media and bloggers. Yet we get TONS of irrelevant pitches. And even email marketers will tell you the strength of email marketing is based on the quality of the list. /soapbox
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