Wednesday, March 23, 2011

The Bad Pitch Body Slam


We've adopted a Luchadore theme for our newest Bad Pitch hero. Slick is still the badge of dishonor. But "El Mal Libre" here will help us put the hurt on Bad Pitches. And some friends of Bad Pitch have also been helping fight the good fight. Here are some of our most recent favorites.

I caught up with David at SXSW. Once he made the Bad Pitch connection, he told me about Lady Gaga's social media experts. Here's the full story.

The National Potato Council Wants Kids To Be Fat And Assumes That Moms Are Stupid: Jessica Gottlieb
Unveiling astroturfing marketers or any kind of feigned authenticity is a sport. And, to her credit, Jessica is makes the all-star team. But the moral of the story is, do you really gain anything by gaming the system? Usually it has just the opposite effect in social media.

Entry-level and non-PR folks have an edge in blogger outreach as they have not gotten the media relations model burned into their souls. Community relations model is the key to blogger relations success. Claire got to the point we did when she did this post. She catches some, uh, flack over it. But the problem is just that bad -- outbursts like this are bound to happen.

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1 comment:

  1. Britney Wilson5:12 PM

    I agree with Amanda one thousand percent in that students and people in general underestimate the power of social media in creating context relationships and pitching themselves to PR professionals.

    I believe students often don’t understand the greater potential of social media. While most students understand what social media is, many students do not explore the values of different mediums such as Twitter and LinkedIn. Instead, they use social media sites such as Facebook simply to connect with their friends and share content, and not to build relationships and sell themselves to PR professionals. After all Facebook was originally created so university students could communicate with one another.


    Ways students can strengthen their voice on social media sites:
    Share insights and stories about something you are passionate about
    Provide thoughtful commentary
    Be conscious about what you post
    Leave a social media footprint and link back to your social media pages

    The invaluable capacity of social media should be discovered by everyone who has a message to convey, a commodity to be sold and a voice to be heard.

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