Monday, August 29, 2011

Bad Pitch is Teaming up with HuffPo & Reuters for SXSW 2012


We're headed down to Austin in March for SXSW Interactive -- but we need your help.

SXSW requires a voting process to ensure SXSW attendees get access to the content they want. It also helps SXSW sort through the 3,200+ proposals submitted for 2012.

Only 500 will make the cut. So, as much as we hate social voting requests, we're teaming up with Saul Hansell -- former NY Times tech reporter and currently Huffington Post's Big News editor -- and Lauren Young -- former BusinessWeek reporter and currently Thomson Reuters' personal finance reporter -- to help stop bad pitches.

After "being subjected to pitches for nearly 25 years" Hansell is looking forward to this "dance between hack and flack." We're all looking forward to the discussion in fact.

Our proposal and voting instructions are below. Your consideration is appreciated. Your vote is appreciated even more. Just sayin'. Voting ends on Friday, September 2nd at midnight.

Life's a Pitch: Make Sure Yours Doesn't Suck
Whether you're pitching the media, your boss, VCs or a potential sex partner -- bad pitches bring big consequences in our socially-networked world. They can become memes spread across snarky Tumblr sites, Tech Crunch and every single social platform for Google to catalog and archive -- forever.

How do you make sure you’re not singled out for poor pitching? Join Bad Pitch coauthors and SXSW veterans Richard Laermer (author of "Punk Marketing") and Kevin Dugan as they trade stories with veteran journalist Saul Hansell, former New York Times tech editor and founder of "Bits" and now Big News Editor for Huffington Post and Lauren Young, former BusinessWeek reporter and now personal finance reporter for Thomson Reuters.

They’ll mine the tens of thousands of pitches they've witnessed collectively to clearly show how the worst pitches come into being. Then this opinionated trio will fight over what makes pitches sing and what makes them suck. You’ll leave this interactive, entertaining discussion with the key steps required to stand out from all of the noise – in a good way.

We'll answer questions, including:
What makes a pitch bad?
What makes a pitch good?
What are some of the worst pitches the panelists have experienced?

What can the audience do to improve their pitching?

Four Steps to Help Out
The SXSW PanelPicker accounts for 30 percent of the decision-making process, so we need YOUR help to pull this off. Here’s what you can do to help.

1. Create a FREE account so your vote will be counted.
2. Give the panel proposal a thumbs-up vote if you see value in the topic. It's above and it's here.
3. Consider commenting on the panel proposals. The comments can help even more than the vote.

4. Spread the word. If you’re willing to help us in our mission to stop bad pitches, share your vote with others via the social platform of your choosing.

Let us know if you're planning on coming to Austin, we'd love to connect live with as many readers as possible. And thanks again for your help!

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