Friday, October 07, 2011

BPB Gets Dynamic & Data Becomes Content

Thanks for Reading
So our landlord, Blogger (read: Google), unveiled "dynamic views" recently. This gives YOU, our gentle readers, the option to view The Bad Pitch Blog in as many as seven different ways. So if you're reading this via email or RSS (technically the 8th and 9th way to view the blog), you should click through and check it out.

To be honest, we were playing with it and didn't realize there's no way to preview this slick change. Don't get me wrong, our old layout sucked. But now we have to figure out what happened to our sidebar.


BBC Is Big on Data -- You Should Be Too
In the meantime, check out "How Many Really" -- a site from the BBC. It's smart. And it's another example of how content is changing. We all look at metrics, data and analytics as research or success measurements. And that's true. But data is also, more than ever, compelling content.

We've drooled over Mappos in the past. The simple site took a map, zip codes and SKU number to create "shoe fireworks" that give visitors the impression that Zappos is a national company doing serious business. That's another example of data as content.

Many of us are down with infographics. Visual content is wonderful. But also consider examples like Mappos and How Many Really. Created correctly this interactive content takes your target audience to a new level of engagement.


Follow Kevin on Twitter. Fine. Follow Richard too. Oh and while you're at it...follow Bad Pitch Blog. It's like 280 characters with one feed!

1 comment:

  1. Anonymous9:55 PM

    As a future designer I can really appreciate this article. Visual web candy as we like to call it really grabs the attention of the view. There are so many cites live on the web today and each one has something that they think will grab the viewer's attention but there are a few glitches that some people may not think of. Some coding websites work differently depending what browser you open them in... not to mention what type of electronic device you view it on. All of the different ways to view the cite are awesome! Can't wait to see what else is created to keep up with the booming digital age.

    ReplyDelete