Visibli Bites the Bad Pitch Apple

We predicted someone would send us a pitch tying into Steve Jobs (very unfortunate) passing. And, less than 48 hours later, Visibli takes a bite out of the bad pitch Apple.

Here's the pitch.
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Date: Fri, Oct 7, 2011 at 3:14 PM
Subject: STUDY: Over 50% of 'Steve Jobs' tweets came from Apple products
Hi everyone,

Hope you're doing well. Wanted to tell you about a study we just conducted. 

Since Steve Jobs' unfortunate passing on Wednesday, a lot of people (including President Obama) highlighted how a fitting tribute to Jobs is how many people learned of this news on devices he invented. As our own tribute to him and the impact that he's had, we decided to study this. 

We looked at over 3 million tweets, and turns out > 50% of the tweets came from Apple devices, 42% of which were iPhones. You can read the whole report at  )DELETED BY BPB(  I've also attached the graph here for your reference.

Thought it might be something that you and/or your readers would find interesting, as a way to measure his impact on our world. 

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OK, here's the thing, Visibli may not understand why we're calling them out. And that's because EVERYONE handles death differently. But that's also exactly why they should not have pitched around Jobs' death in the first place.

Maybe it's a stretch to wonder if one person's attempt to process comes off as opportunistic -- at best. But I'm an optimist. I have to assume this wasn't calculated. But I did try to pull my Visibli account. Sadly, there's no obvious way to delete your account. So I turned it off as best I could.

We've had to point to bad pitches tying into a death in the news on an annual basis for the last five years.Daryl Toor is a Tool
Good Morning America Says WTF?!
Ken Lay's Dead? Let's Pitch the Client!
Mommy, We Get Dead Pitches

It seems like something we wouldn't have to point out. Yet opportunistic pitches around others misfortune still take place. Learn from your mistakes. I did.