Sunday, October 14, 2012

Media Relations Trends at #PRSAICON

As promised, here's a link to the infographic, the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise.

"Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)." 

Turning the numerous changes afoot in our industry into opportunity isn't a simple task. But it sure beats extinction. So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.


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4 comments:

  1. Unknown2:55 PM

    Thanks for sharing. I specially liked the Adaptive modeling and will try to make use of it.
    I believe that still there are so many companies out there trying to push their news to the media as a one way message, that this small changes in their behavior could make a huge change.

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  2. Anonymous2:56 AM

    Great tips Bad Pitch! I also like the Adaptive Modeling/Adapative Planning. Taking Action: Behaviors/Skills is crucial to the "list development". Thank you for sharing.

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  3. Anonymous4:57 AM

    Change is hard no matter what. Since the industry keeps evolving, how do you suggest everyone keep up? You know, besides reading infographics and blogs about what's going on. What is the value of a degree if things will just change in a few years?

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  4. Anonymous5:30 PM

    Thank you for sharing, you offered great tips on how to re-configure PR communication plans. I found your Action: Content extremely useful. I also liked how you showed the differences between media and blog pitches.

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