Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It's seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it's little more than a simple format that hasn't changed much -- in more than a century.
Thousands of releases are distributed daily and we can't even agree upon what to call the format. And while releases haven't changed much, the use case for the news release has expanded beyond the media. It's just one of several changes I'll review before detailing how to turn this change into an opportunity.
Much Ado About Nothing?
Various, conflicting observations like the ones above have been compiled into the infographic below. Take a look, enjoy it and pass it around.
Huge props go to Mason Ping and my employer for helping me create it. Let us know what you think in the comments.
:: Kevin Dugan
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