Ellen broke Twitter with the above Oscars selfie and now everyone is now focused on the fact that she used her iPhone backstage, calling it a #prfail.
For who? If you're thinking Samsung, is this moment going to get you to switch phones? Or to buy a different phone? Samsung is still covered in every. single. article about this moment...one that's gotten more "engagement" than the President's re-election.
Whether or not you agree with the above, they claim the selfie was "organically incorporated" into Ellen's seemingly random homage to Meryl Streep. And on top of all of this, Samsung is donating $3 million to charity as thanks for ALL of the coverage.
Chasing Someone Else's Success
The rise of the selfie and other photo memes like Throwback Thursday have public relations folks trying to attach their medicine of "news" to these spoons full of sugar.
And while the Bad Pitch blog FULLY supports PR people playing "test and learn," we would like to remind everyone that you shouldn't chase someone else's success.
At the end of the day, no matter how shiny or seemingly fool proof an idea might be, if it doesn't ladder back to the foundation of a solid plan with a goal, measureable objectives and strategies, than you're test will probably learn that nothing is fool proof.
The above selfie of Andy Warhol is here to make his quote less of a non sequitur.
"Don't pay any attention to what they write about you. Just measure it in inches."
Without getting into a discussion about ad equivalency, or how that quote sounds dirty if you're 12, I'll simply note that his quote applies to Samsung's more than 15 minutes of fame.
:: By Kevin Dugan, @prblog
Interesting article about the different point of views when it comes to a Twitter success and/or perceived failure. It seems to harken back to the phrase "no such thing as bad publicity," which holds true in this instance with Ellen using her iPhone for the Oscars selfie that broke Twitter. Samsung received more engagement and they're now donating $3 million to charity, so it seems everyone is a winner here. In addition, the comment about "no matter how shiny or seemingly fool proof an idea might be, if it doesn't ladder back to the foundation of a solid plan with a goal, measureable objectives and strategies" further cements the fact that strategy should always come first in a plan no matter what.
ReplyDeleteI found this article to be very interesting. It is amazing how much of an impact social media has today and it is important to know how to use that in a positive way. There have been many instances of companies having extremely negative reactions to certain hashtags and it is necessary to properly plan and strategize to try to ensure that that doesn't happen to your company.
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