Friday, July 05, 2013

YouTube Video Details Media Relations Process*

When I see a PR for Dummies book, I take pause. I'm a fan of the series, but I doubt anyone likes seeing a good part of their career broken down into easy to follow steps. We all know there's more to it than that.

That disclaimer applies to the following YouTube video. It's on Audience Development and is part of YouTube's Beginner's Guide. Starting here it essentially outlines the media relations process - using several helpful Google tools, 'natch.




*We all know there's more to media relations than YouTube outlines in a scant two minutes - a lot more. It's worth reminding ourselves to:
  • don't forget the basics;
  • use analytics and other tools to work smarter;
  • don't make it harder than it needs to be.
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2 comments:

  1. Unknown2:47 PM

    A bad pitch in public relations is never good. Social media, as discussed in the video, is so huge for PR.

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  2. Chicago PR Agency8:55 AM

    Well that certainly had a few good points, Kevin. Funny you mention using analytics and other tools because I just read another blog about how franchise PR agencies need to optimize. That certainly goes with optimizing.

    ReplyDelete