When You Send a Bad Pitch

To remind everyone that .gifs are fun...and that we're not evil, I created this wildly assumptive timeline of what happens when someone sends a bad pitch.

Spray & Pray
The interns get around to mass emailing the client's news release, without a pitch, to 100 different people...at 5:21 pm on a Friday. And they're all:

Of course, the client thinks it's been sent out at a decent time to a qualified list. As a result, they're hoping everyone that gets it is all:

Lands with a Thud
In reality, when the media get it, they're all:

You wouldn't know this however because you don't even know if the emails are received much less opened. The bloggers DO tell you how much you suck. But it's usually for reasons as random as your choice of font. When bloggers get the pitch, they're all:

...except for us, natch. When we get your email, we do this.

And since we can't do this? We out you instead.

Tough Love

You think everyone in the industry is doing this when you're outed:

But most of them are really just doing this:

We consider the Bad Pitch Blog to be tough love. Because when we see clients do this:

and you're all:

we think you should be focused on the work instead. More like this:

:: Kevin Dugan is co-author of the Bad Pitch blog and director of content strategy at Empower MediaMarketing. Follow him on Twitter.